Wednesday, 19 November 2014

What is COPD?

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My Dear Sexy Readers,

Do you know what COPD stands for? I think it's one of those things, if you don't know anyone affected by it, it's highly unlikely you would know about it. However the disease is fairly common unfortunately (estimated 3 million of people in the UK!) and has been attributed its own World Awareness Day - 19th November 2014.
Worldwide, COPD affects 329 million people or nearly 5% of the population.
In 2012, it ranked as the third-leading cause of death, killing over 3 million people.

COPD stands for Chronic Obstructive Lung Disease

You may have heard words such as emphysema, chronic bronchitis?
Typical symptoms include increasing breathlessness when active, a persistent cough with phlegm, frequent chest infections.

And unfortunately, guess what? The main cause is Smoking (pollution and genetics to a MUCH lesser extent)! And the longer you have smoked in your life, the higher the chance your airways are damaged:
Over many years, the inflammation leads to permanent changes in the lung. The walls of the airways thicken and more mucus is produced. Damage to the delicate walls of the air sacs in the lungs causes emphysema and the lungs lose their normal elasticity. The smaller airways also become scarred and narrowed. These changes cause the symptoms of breathlessness, cough and phlegm associated with COPD. - NHS.UK

It is important that COPD is diagnosed as early as possible (as early as 35 years old!) so treatment can be used to try to slow down the deterioration of your lungs - the best way is by stopping smoking. This is particularly true for smokers who dismiss their symptoms because they think all they have is a bad "Smoker's cough"!

In UK, there are about 25,000 deaths related to COPD so it's not just a case of bad cough!

The number of deaths is projected to increase due to higher smoking rates and an aging population in many countries.
That's why awareness days are important!

See you Soon for more Sexy Science,

Friday, 14 November 2014

World Diabetes Day - 14th November

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My Dear Sexy Readers,

Did you Know that the World Diabetes Day is observed on the 14th of November?
Now this month is rich of disease awareness campaigns, so why should you bother reading about Diabetes?
Well first of all, as I wrote previously, it's very important to understand what is diabetes and what is the difference between the different types of diabetes:

Diabetes
Diabetes is when our body either doesn't make enough insulin (produced by our pancreas) or cannot use its own insulin properly to help get the sugar (coming from food or our liver) to move from our blood into the cells of our body, causing build up of that sugar in our bloodstream.

Insulin glucose diabetes
The Insulin binds to its Receptor and makes the Glucose transporter move to the cell surface where it can open up a passage to let the Glucose come inside the cell. If there's no insulin or the receptor doesn't recognize or respond to it, the Glucose is stuck in the blood and accumulates = Diabetes
There are 2 types of diabetes
Type 1 is when the body doesn't produce insulin. It requires insulin to treat, is typically developed as a child or young adult, and is a disease that destroys pancreatic cells meaning no insulin production is possible.

Type 2 is when the body doesn't produce enough insulin or the insulin produced is not working properly. It is considerably more common and typically affects people over the age of 45, who are also overweight.
Diabetes is when our body either doesn't make enough insulin (produced by our pancreas) or cannot use its own insulin properly to help get the sugar (coming from food or our liver) to move from our blood into the cells of our body, causing build up of that sugar in our bloodstream. - See more at: http://www.sciencesosexy.com/2014/06/what-is-diabetes.html#sthash.f4XcRHh8.dpuf

Diabetes is when our body either doesn't make enough insulin (produced by our pancreas) or cannot use its own insulin properly to help get the sugar (coming from food or our liver) to move from our blood into the cells of our body, causing build up of that sugar in our bloodstream. - See more at: http://www.sciencesosexy.com/2014/06/what-is-diabetes.html#sthash.f4XcRHh8.dpuf
The disease is life-long and requires many lifestyle adjustments to be made
In order to make the right decisions about behaviour when managing and living with diabetes, sufferers need to be correctly informed about the implications.
Poor diabetes education results in more chance of complications and less chance of leading a healthy life.
Being aware of risk factors such as obesity, glucose intolerance, lack of exercise and an unhealthy diet is important in the fight against further incidences of diabetes.

Awareness of risk factors such as obesity, glucose intolerance, unhealthy lifestyle is vital  #WorldDiabetesDay 
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Those with these risk factors also need to look out for warning signs including tiredness, weight loss, increased thirst, blurred vision and lack of concentration.  Education is key to prevention.

Do you know anyone with diabetes? What are their challenges? Do you think it's important to remind people through awareness campaigns?

See you Soon for more Sexy Science,

Monday, 10 November 2014

Talk Nerdy to me

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My Dear Sexy Readers,

Today, I would like to share with you this TED video:

Melissa Marshall brings a message to all scientists (from non-scientists): We're fascinated by what you're doing. So tell us about it — in a way we can understand. In just 4 minutes, she shares powerful tips on presenting complex scientific ideas to a general audience.

"Make sure that we can see that your Science is Sexy"  

"Scientists and engineers, please talk nerdy to us. I want to share with you a few keys on how you can do that to make sure that we can see that your Science is Sexy"




"Make sure that we can see that your Science is Sexy"  

 
See you Soon for more Sexy Science,


Saturday, 8 November 2014

The Scientist...

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My Dear Sexy Readers,

Today's post is not about Science facts but Science itself!
As a medical copywriter, I get to work on diverse creative pieces of communications as well as for our company's blog SoreThumbThinking! For that platform, I get to explore my inner thoughts on creativity and advertising. Recently, I wrote a piece on Science as a mean for influential creativity.
I thought, well I'm sure my Sexy Readers would be interested to read something different :)
So here it is:

The Scientist:

I've always wondered if being a scientist isn't closer to being an artist than most people think! What I mean is that we have to be incredibly creative in our experimental designs and particularly imaginative when we analyse data and need to find a meaning out of black and white lines!


Tweet This - Scientists, Science Artists?

I’ve always found that scientists despite their geekiness and nerdy looks could be super creative. When I was one of them (actually, I still am a scientist, it’s a way of life really…), I would see countless videos of fellow scientists parodying songs to depict the true life of lab researchers.


But of course, this goes completely against what we all know, which is that the left brain is the analytical, practical, organised and logical (i.e. Science) side; and the creative, passionate, arty part sits on the right side of the brain.

How do we then explain why scientists spend hours and hours pouring their hearts out and losing their minds over scientific enigmas if there is no passion and poetic craziness involved?

Although there is some truth to the left brain/right brain distinction, there is undeniably a more complex relationship between both sides of our brain.

(If you have time to watch it, this is a very interesting video… and his voice is very addictive!) 
 
For example, on the neuroscience of creativity, latest findings by neuroscientists have now shown that the entire creative process – from preparation to incubation to illumination to verification – consists of many interacting cognitive processes (both conscious and unconscious) and emotions.

Depending on the stage of the creative process, and what you’re actually attempting to create, different brain regions from both the right and the left side are recruited in large-scale networks to handle the task.


So if we accept that science is not just the left side of the brain and can be interlinked with the artistic potential of an individual, could it be considered as a mean for influential creativity?

From my own definition: “Influential creativity is about connecting with an audience on a personal, emotional or practical level; it is about understanding their lives, getting comfortable with them and letting them know that you are there to make them feel better, or be better, or make them question themselves by providing them with an emotion, an ideal, a service, or a product.“

I do think you could apply this definition to the concept of science by saying: “Science is about connecting on a practical level, understanding lives, and it is there to make us question ourselves by providing us with both emotions and product i.e. knowledge.”

What do you think? Is it too farfetched?

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